SEO - Search Engine Optimization

San Diego website optimization - Contact

You are now on your way to the top positions in search engines. And selecting proper keywords is the job that gives you a good start. Keyword research is essential to successful optimization. It is a skill of selecting words and phrases that are popular among your target audience, yet missed by your strong competitors.

 

You will usually start to see improvment in rankings within 3 months on the major search engines, depending on the level of competition you face for your targeted keywords. Some improvements are easy and results can be seen in as short as one week. Search Engine Optimization is an ongoing process since the search engines constantly change their formulas for determining search engine rankings. Results can never be guaranteed but we have never failed to get a website in the top 10 results for the targeted keywords. Our search engine optimization fees are different for each client since each project we take on will be unique. Call us today for a free consultation and analysis.

 

 

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History

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

 

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

 

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

 

 

Who Owns Who

Yahoo! owns AllTheWeb, Lycos and AltaVista. Yahoo! also owns and uses Inktomi's technology and database for all the partnering engines under its wing. Google partners with AOL, it is also a major result provider for many large engines because of its own cutting-edge technology (Netscape, Ask.com, Iwon). Live Search does not own anybody and uses its own database (since February, 2005).


Who Feeds Who

The most outstanding work in the field of relationships between search result providers and consumers, and known to all SEO experts, is Bruce Clay's SE relationship chart. Here we provide a static representation. A convenient version is available at: http://www.bruceclay.com/searchenginerelationshipchart.htm


 

Visit our Blog for Tips and Tricks as well as lots of Webinars that can answer your Search Engine Optimization questions.

 

 

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We are a full-service San Diego Web Design Company. We provide a variety of website solutions to business and individuals.
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