Web Design

Web Design Services

Click here for San Diego web design services contact.

SwissItWeb is a San Diego website design and web development companyproviding a full range of web services including website development, custom web programming from a simple web page to the complex solutions, e-commerce solutions and search engine friendly website design – SEO (Search Engine Optimization).


Our mission is to establish long-term customer relationships based on trust and a commitment to produce best website design and web development. We understand that our success depends on our clients – that’s why the success of your business is our highest priority. Whatever the project is, we will continue working on it until you are completely satisfied.


Website Planning

Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed are extremely important. One of the reasons might be:

  • Promote ideas, hobbies, or beliefs
  • Advertise your company or product
  • Provide customer services and support
  • Keep your customer base informed
  • Give or Sell Information
  • Create an “Extended Business Card” for your company
  • Provide internal information and services for your company

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It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Also, goal-setting practices and measurable objectives should be identified to track the progress of the site and determine success.

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Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose orgoal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help toidentify the target audience. Upon considering who is most likely to need or use the content, a list of characteristics common to the users such as:


  • Audience Characteristics
  • Information Preferences
  • Computer Specifications
  • Web Experience


Taking into account the characteristics of the audience will allow an effective website to be created that will deliver the desired content to the target audience.

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Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience’s needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the website. Planning for the site’s content ensures that the wants or needs of the target audience and the purpose of the site will be fulfilled.

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Anyone can succeed on the Net with the right words and the right process. You know how to “persuade” in your daily life. Now you just need to adjust and fine-tune this skill for the Net. And it all starts with this core business-building foundation…

Download here the Netwriting Masters Course for free! (172kB .zip File)

Click here to read more about the theory of Web Design (pdf – 119kB).
Contact us if you need more information or want sign up for any of my services. To see my recent project please visit the Web Design Project page.


The internet and what it takes to build for it may be constantly changing, but you can rely on one thing, I will work with you tomake your Website work for you!

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