View the full “Optimizing your Website for maximum lead flow” Webinar at Hubspot.

Click here to optimize your site for maximum lead growth to the webinar.

Presented by Hubspot.

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Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?

Do you know what are the best tools to identify brand evangelists and industry influencers? What if you lose important customer contact information from your Facebook fan page or LinkedIn account?

HubSpot, oneforty and Backupify unite in this ebook to walk you through the process of generating prospects and turning them into evangelists.

In this 27-page eBook, you will learn:

• How to generate leads in the first place
• How to efficiently monitor conversations and brand mentions
• What tools to use for rewarding advocates
• How to manage & document your conversations on social media

Download the Prospect-to-Evangelist eBook! here or from Hubspot directly.

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I get this question all the time from clients and people I work with. “Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?”

Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?

Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

The big commercial search engines – Google, Bing, AOL and Yahoo, drive a lot of web traffic. If your site cannot be easily found by search engines or your content cannot be put into their database, you miss out on an incredible opportunity available to websites who appear in the search engine results for the keywords you want to be associated with. As a result, less people who want to have what you have will be visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all people online.

How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry huge value. These “keywords” dictate what sites the search engines deem worthy of appearing in the results. To do that, search engines really have four main functions – crawling, building an index, determining relevancy & rankings and providing results. Crawling and indexing the zillions of documents, pages, files, news, videos and media on the Internet – and – providing answers to user search queries, through lists of relevant sites / pages via search results and rankings.

What do I do about SEO?

It comes down to doing what I call the ABC’s of SEO.

A is for Architecture

The architecture of your site is critical for SEO success. And, I don’t mean having tons of funky widgets and menu options on your site with flashy design or cool features. Your site needs to have the right framework – like a solid design and well-implemented architecture (i.e. like a house) to support the content and links within the site.

Think of the site like a house where the rooms, stairs and other internal parts of the house require a solid foundation – floors, walls, wiring, mechanics, etc. Without a solid internal architecture, the house (i.e. your site) won’t support it. Equally as important is the external architecture of the house to support the roof, siding, doors, windows, etc. The architecture matters on both the inside and outside.

B is for Back links

The more your site and individual pages are referenced by other sites – the more “back links” you have and the more the search engines will favor your site. It’s basically like other sites giving your site the “thumbs up” indicating they recommend or endorse your site.

One of the best ways to get back links is by submitting your articles to article directory sites. As a result, the search engines will “listen” to their recommendations based on the articles submitted on their site and linking back to your site and content. (Tip – always have a call to action at the end of your article to refer people back to your site so they can opt-in to your list!)

C is for Content

Any site won’t really amount for much in terms of SEO unless it provides good content. The content has to be keyword “rich” for the search terms you want to appear for and be extremely relevant and valuable for your visitors. Be sure to include the keyword terms and phrases in your content that would be relevant and valuable for your visitors.

For example, if you portray your site to be all about “skiing” in terms of the URL, site name and page names, etc. and you only talk about “underwater basket weaving” and nothing about skiing, people will click on your site and then click away. This tells the search engines your site is not providing useful content or relevant information for what it portrays to be providing. You have to provide high-content and high-value information using very useful and authentic content.

Follow these ABC’s of SEO and you’ll be on your way to improving the rankings of your site in the search engines and as a result – improving your authentic online marketing to build your list and get more clients!

Until next time… Learn It, Love It, Live It!

Your Assignment:

Follow my model of the ABC’s of SEO to review what’s in place for your site.

[A - Architecture] Do you have a solid architecture in place for your website with the right menu items, images and content? If you’re using a stand-alone website, can you easily change it and update the content with new and fresh information?

[B - Back links] I’m a huge believer in a solid article marketing strategy to ensure your high-quality and high-content articles are being distributed and picked up by high-profile article directories which the search engines love. Follow my recommendations for some of the article marketing sites above and ensure you have a call-to-action in each of your articles.

[C - Content] You’ve got to put out really excellent content – nothing else. Make sure you’re giving as much as possible in the content you’re putting out – don’t hold back or think you’re giving away too much. I’m a firm believer the better the free content you provide, the better potential clients you will receive.

About the Author: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit http://www.derekfredrickson.com

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Organizations that blog regularly attract 55% more website visitors. So, what are you waiting for? Are you wondering how to get your staff organized and involved? This complimentary 24-page curated ebook, written by four business blogging experts and including case studies, will help you get your efforts off to a better start in 2011.

The Better Business Blogging in 2011 ebook covers:

• How to market your blog in 35 different ways
• How to blog with search engines in mind
• How to use social media to find new readers
• How to recruit guest bloggers for your business blog
• How to learn from case studies of social media savvy organizations

Download Your Complimentary Copy Now!

Ebook offered by HubSpot.

We also thought you might be interested in these free resources that cover blogging for business:

• How to Combine SEO, Blogging, and Social Media for Results
• The New Influencers: Blogging for Business
• Advanced B2B Business Blogging Webinar

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The original event was broadcast on:

Date: Wednesday, December 15, 2010
Time: 1:00 PM EST | 10:00 AM PST
Duration: 60-minutes

Sponsor CoreMetrics:

You can view the SES event archive by clicking on this link.

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View the Recorded Webinar: Why Social Media Is BS

Integrating Social Media into a Successful Marketing Plan

Webinar offered by HubSpot:
Duration: 60min
Presenter: Mike Volpe

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Are you trying to increase traffic to your website? Do you realize the importance of Search Engine Optimization (SEO), but have trouble taking actionable steps to improve it? Whether you are just getting started with SEO, or have been at it for years, this ebook offers useful tips to get found online by more prospective customers.

This free 23-page SEO guide covers all the elements of a successful SEO improvement strategy, including:

• Identifying Keyword Opportunities
• Mastering On-Page SEO
• Link-Building Strategies
• Tips for Ongoing SEO Improvement

Click here to download this Step-By-Step Guide provided by HubSpot.

How to Double Your Agency Sales in 90 Days

For those of you who are struggling to grow your sales, I’d encourage you to watch the recording of the webinar, “How to 2x Your Agency Sales in 90 Days”.

View the recorded Webinar here: http://www.hubspot.com/thank-you-partner-webinar-2x-agency-sales-90days

• Learn about the hidden traps that prospects might already be using to erode your revenues and waste your time.
• What challenges might you face as you incorporate inbound marketing services into your business?
• Easy commitments and changes to your approach that will drive in new business in just 90 days!
• Practical and easy steps to help you learn and implement a winning process with limited pain!
• Why you should use a sales coach and how to leverage your sales coaching for success.

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Find out more about how to legally spy on your competition in a webinar that compete broadcasted on event 24.

Click here to see the “Webinar” in a separate Window.

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Online Marketing Blueprint – A Multimedia Guide to Growing Your Business Online

From establishing a keyword strategy to leveraging social media to promote content online, this eBookconsolidates how-to videos, external resources and written sections to provide a multimedia learningexperience for every business.

Click here to download the 2010 Blueprint in pdf format. (1015KB)

Watch the Blueprint video on Youtube:

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Accelerate Your SEO:

Learn Ways To Rank Higher in Search Like Today’s Top 100 Multi-Channel Marketers.

Thursday, May 20, 2010 by ON24

• Watch the above presentation in a separate Window.
• Click here to Download the above presentation “Accelerate your SEO” in PDF Format.

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