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	<title>swissitweb.com &#187; SEM</title>
	<atom:link href="http://swissitweb.com/blog/category/sem/feed/" rel="self" type="application/rss+xml" />
	<link>http://swissitweb.com/blog</link>
	<description>News &#38; Web Design Updates</description>
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		<title>Optimizing Your Website For Maximum Lead Flow</title>
		<link>http://swissitweb.com/blog/2011/03/07/optimizing-your-website-for-maximum-lead-flow/</link>
		<comments>http://swissitweb.com/blog/2011/03/07/optimizing-your-website-for-maximum-lead-flow/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 18:31:03 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=677</guid>
		<description><![CDATA[<br/>View the full &#8220;Optimizing your Website for maximum lead flow&#8221; Webinar at Hubspot. Click here to optimize your site for maximum lead growth to the webinar. Presented by Hubspot. &#160; Share on Facebook]]></description>
			<content:encoded><![CDATA[<br/><p>View the full &#8220;<a href="http://www.hubspot.com/optimizing-your-website-for-maximum-lead-flow-thank-you" target="_blank">Optimizing your Website for maximum lead flow</a>&#8221; Webinar at Hubspot.</p>
<p>Click here to <a href="http://swissitweb.com/blog/wp-content/uploads/2011/03/optimize-your-site-for-maximum-lead-growth.pdf" target="_blank">optimize your site for maximum lead growth</a> to the webinar.</p>
<p>Presented by Hubspot.</p>
<p>&nbsp;</p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2011/03/07/optimizing-your-website-for-maximum-lead-flow/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>From Prospect to Evangelist: Optimizing Relationships with Social Media</title>
		<link>http://swissitweb.com/blog/2011/03/07/from-prospect-to-evangelist-optimizing-relationships-with-social-media/</link>
		<comments>http://swissitweb.com/blog/2011/03/07/from-prospect-to-evangelist-optimizing-relationships-with-social-media/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 18:23:48 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=671</guid>
		<description><![CDATA[<br/>Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential? Do you know what are the best tools to identify brand evangelists and industry influencers? What if you lose important customer contact information from your Facebook fan page or LinkedIn [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://swissitweb.com/blog/wp-content/uploads/2011/03/from-prospect-to-evangelist.png"><img class="alignright size-medium wp-image-672" title="from-prospect-to-evangelist" src="http://swissitweb.com/blog/wp-content/uploads/2011/03/from-prospect-to-evangelist-223x300.png" alt="" width="223" height="300" /></a>Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. <strong>But are you using this system to its full potential?</strong></p>
<p>Do you know what are the best tools to identify brand evangelists and industry influencers? What if you lose important customer contact information from your Facebook fan page or LinkedIn account?</p>
<p>HubSpot, <a title="Oneforty" href="http://oneforty.com/" target="_self">oneforty</a> and <a title="Backupfy" href="http://www.backupify.com/" target="_self">Backupify</a> unite in this ebook to walk you through the process of generating prospects and turning them into evangelists.</p>
<p><strong>In this 27-page eBook, you will learn:</strong></p>
<ul>
<li>How to generate leads in the first place</li>
<li>How to efficiently monitor conversations and brand mentions</li>
<li>What tools to use for rewarding advocates</li>
<li>How to manage &amp; document your conversations on social media</li>
</ul>
<h3><a href="http://swissitweb.com/blog/wp-content/uploads/2011/03/from_prospect_to_evangelistoptimizing_relationships_with_social_mediafinal.pdf">Download the Prospect-to-Evangelist eBook!</a> here or from <a href="http://www.hubspot.com/new-ebook-from-prospect-to-evangelist-with-social-media/?source=hspd-20110305-evangelist-ebook" target="_blank">Hubspot directly</a>.</h3>
<p>&nbsp;</p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2011/03/07/from-prospect-to-evangelist-optimizing-relationships-with-social-media/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Navigate your Route to Interactive Marketing Success</title>
		<link>http://swissitweb.com/blog/2010/12/16/navigate-your-route-to-interactive-marketing-success/</link>
		<comments>http://swissitweb.com/blog/2010/12/16/navigate-your-route-to-interactive-marketing-success/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 19:18:14 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=616</guid>
		<description><![CDATA[<br/>Are you able to deliver the most compelling message to each person at the right time, in the most effective channel? Relevant, highly personalized, marketing campaigns across all on and offline channels – that’s what Interactive Marketing is all about. You may have already taken some steps in the right direction, but the road to [...]]]></description>
			<content:encoded><![CDATA[<br/><p>Are you able to deliver the most compelling message to each person at the right time, in the most effective channel?<br />
Relevant, highly personalized, marketing campaigns across all on and offline channels – that’s what Interactive Marketing is all about.<br />
You may have already taken some steps in the right direction, but the road to Interactive Marketing can be rocky and often ever-changing. And although there is no single roadmap to get there, the destination is clear: engaging, personal marketing driven by customer behavior that builds lifetime relationships, improves your marketing results and reduces costs.</p>
<p>Download <strong><a href="http://swissitweb.com/blog/wp-content/uploads/2010/12/E-book_US.pdf" target="_blank">&#8220;The Interactive Marketing eBook: It’s All About the Journey&#8221;</a></strong>, the first piece in a new content series developed to help you move along your path to Interactive Marketing success.</p>
<p>EBook offered by UNICA.</p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2010/12/16/navigate-your-route-to-interactive-marketing-success/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Optimize SEM and SEO Lead Gen Campaigns with Web Analytics</title>
		<link>http://swissitweb.com/blog/2010/12/16/optimize-sem-and-seo-lead-gen-campaigns-with-web-analytics/</link>
		<comments>http://swissitweb.com/blog/2010/12/16/optimize-sem-and-seo-lead-gen-campaigns-with-web-analytics/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 19:08:13 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=611</guid>
		<description><![CDATA[<br/>The original event was broadcast on: Date: Wednesday, December 15, 2010 Time: 1:00 PM EST &#124; 10:00 AM PST Duration: 60-minutes Sponsor CoreMetrics: You can view the SES event archive by clicking on this link. Share on Facebook]]></description>
			<content:encoded><![CDATA[<br/><p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Verdana} -->The original event was broadcast on:</p>
<p>Date: Wednesday, December 15, 2010<br />
Time: 1:00 PM EST | 10:00 AM PST<br />
Duration: 60-minutes</p>
<p>Sponsor CoreMetrics:</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Verdana} --><a title="Optimize SEM and SEO Lead Gen Campaigns with Web Analytics" href="http://event.on24.com/view/presentation/flash/EventConsoleNG.html?uimode=nextgeneration&amp;eventid=269312&amp;sessionid=1&amp;username=&amp;partnerref=&amp;format=fhaudio&amp;key=5C451B2535D3A7A1A4733E5E245DFA54&amp;text_language_id=en&amp;playerwidth=1000&amp;playerheight=650&amp;eventuserid=43929648&amp;contenttype=A&amp;mediametricsessionid=38157320&amp;mediametricid=658871&amp;usercd=43929648&amp;mode=launch#" target="_blank">You can view the SES event archive by clicking on this link.</a></p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2010/12/16/optimize-sem-and-seo-lead-gen-campaigns-with-web-analytics/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>25 Essentials For Exceptional Email Campaigns</title>
		<link>http://swissitweb.com/blog/2010/11/18/25-essentials-for-exceptional-email-campaigns/</link>
		<comments>http://swissitweb.com/blog/2010/11/18/25-essentials-for-exceptional-email-campaigns/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 19:52:18 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=634</guid>
		<description><![CDATA[<br/>Are you overlooking some of the &#8220;essentials&#8221; necessary for success in today&#8217;s complex email marketing world? Today&#8217;s savvy marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face. There&#8217;s a lot at risk for those who don&#8217;t follow [...]]]></description>
			<content:encoded><![CDATA[<br/><p>Are you overlooking some of the &#8220;essentials&#8221; necessary for success in today&#8217;s complex email marketing world?</p>
<p>Today&#8217;s savvy marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face.</p>
<p>There&#8217;s a lot at risk for those who don&#8217;t follow the essential rules of email engagement &#8211; from undelivered emails and missed sales opportunities, to blacklisting and beyond.</p>
<p>Reduce those risks and conquer email marketing challenges with fundamental best practices that will help you get the most from your email marketing efforts. Let the 25 Essentials for Exceptional Email Campaigns be your guide to better email marketing ROI.</p>
<p><strong>Download our Free Guide: <a href="http://swissitweb.com/blog/wp-content/uploads/2010/12/1542_25EssentialsEmail_DS_FINAL.pdf" target="_blank">25 Essentials for Exceptional Email Campaigns now</a></strong></p>
<p>EBook offered by LYRIS</p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2010/11/18/25-essentials-for-exceptional-email-campaigns/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>A Guidebook to Small Business Success!</title>
		<link>http://swissitweb.com/blog/2010/10/16/a-guidebook-to-small-business-success/</link>
		<comments>http://swissitweb.com/blog/2010/10/16/a-guidebook-to-small-business-success/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 20:25:41 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=649</guid>
		<description><![CDATA[<br/>30 things you can do today to start seeing results tomorrow! Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line. Many [...]]]></description>
			<content:encoded><![CDATA[<br/><h2>30 things you can do today to start seeing results tomorrow!</h2>
<p>Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes<br />
a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line.</p>
<p>Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own.</p>
<p>But with the right focus, you can become that specialized marketing department. You can get leads flowing in the door all by yourself…even though it will require a little bit of work up front. Invest some time in educating yourself on simple marketing strategies and resources. You will discover a whole new level of business growth you never thought possible.</p>
<p>Nobody’s asking you to get a graduate degree in marketing. If you can become proficient in a few simple areas, you will be well on your way to success.</p>
<p>We’ve put together a resource guide with the most important things you can be doing to grow your small business, starting right now! Don’t try to implement all of these steps at once… that would be way too overwhelming. Take them one step at a time and build as you go. Just choose a few of the strategies you want to work on now and start there.</p>
<p>Then, little by little, you’ll build up your marketing efforts until you can just sit back and watch the sales come rolling in.</p>
<p>Let’s get to it!</p>
<p><strong><a href="http://swissitweb.com/blog/wp-content/uploads/2010/12/Internet-Marketing-Guidebook.pdf" target="_blank">Download complementary ebook today!</a></strong></p>
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		<item>
		<title>Transform Your Marketing</title>
		<link>http://swissitweb.com/blog/2010/08/23/transform-your-marketing/</link>
		<comments>http://swissitweb.com/blog/2010/08/23/transform-your-marketing/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:59:49 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=605</guid>
		<description><![CDATA[<br/>Digital Word of Mouth: Let Customers Transform Your Marketing Complimentary 21-Page eBook Customer evangelism is one of the most affordable marketing channels; yet it provides some of the highest return on investment. More and more companies expand their reach thanks to the help of existing customers. Have You Let Your Customers Transform Your Marketing? Download [...]]]></description>
			<content:encoded><![CDATA[<br/><h2>Digital Word of Mouth: Let Customers Transform Your Marketing Complimentary 21-Page eBook</h2>
<p>Customer evangelism is one of the most affordable marketing channels; yet it provides some of the highest return on investment. More and more companies expand their reach thanks to the help of existing customers.</p>
<p>Have You Let Your Customers Transform Your Marketing?</p>
<h4>Download the ebook to learn how word-of-mouth marketing has evolved online and how you can use these changes to your advantage. Ebook offered by HubSpot.</h4>
<p>This ebook covers:</p>
<ul>
<li>Case studies about the changing character of WOM</li>
<li>Ethical boundaries in the world of customer evangelism</li>
<li>Measurement tactics for successful word-of-mouth marketing</li>
<li>Opportunities to leverage customer evangelism</li>
</ul>
<p><a href="http://swissitweb.com/blog/wp-content/uploads/2010/08/digital-word-of-mouth.pdf" target="_blank">Click here to download.</a></p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2010/08/23/transform-your-marketing/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		<item>
		<title>How to Legally Spy on Your Competition</title>
		<link>http://swissitweb.com/blog/2010/07/27/how-to-legally-spy-on-your-competition/</link>
		<comments>http://swissitweb.com/blog/2010/07/27/how-to-legally-spy-on-your-competition/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:05:26 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Web Site Traffic]]></category>
		<category><![CDATA[competitive intelligence]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=575</guid>
		<description><![CDATA[<br/>Sponsored by: Compete The original event was broadcast on: Date: Thursday, July 22, 2010 Time: 1:00 PM EDT Duration: 60-minutes Find out more about how to legally spy on your competition in a webinar that compete broadcasted on event 24. Click here to see the &#8220;Webinar&#8221; in a separate Window. Share on Facebook]]></description>
			<content:encoded><![CDATA[<br/><div id="_mcePaste">Sponsored by: <a title="Sponsored Webinar." href="http://www.compete.com/" target="_blank">Compete</a></div>
<div id="_mcePaste">The original event was broadcast on:</div>
<div id="_mcePaste">Date: Thursday, July 22, 2010</div>
<div id="_mcePaste">Time: 1:00 PM EDT</div>
<div id="_mcePaste">Duration: 60-minutes</div>
<p><br/><br />
Find out more about how to legally spy on your competition in a webinar that compete broadcasted on event 24.</p>
<p><a href="http://event.on24.com/view/presentation/flash/EventConsoleNG.html?uimode=nextgeneration&amp;eventid=227064&amp;sessionid=1&amp;username=&amp;partnerref=&amp;format=fhaudio&amp;key=F772E90B3C9688839ACFC895A4AC8A8E&amp;text_language_id=en&amp;playerwidth=1000&amp;playerheight=650&amp;eventuserid=38396983&amp;contenttype=A&amp;mediametricsessionid=34283682&amp;mediametricid=588255&amp;usercd=38396983&amp;mode=launch#" target="_blank">Click here to see the &#8220;Webinar&#8221; in a separate Window.</a></p>
<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://swissitweb.com/blog/2010/07/27/how-to-legally-spy-on-your-competition/" target="_blank" title="Share on Facebook">Share on Facebook</a></p>]]></content:encoded>
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		<item>
		<title>2010 Online Marketing Blueprint</title>
		<link>http://swissitweb.com/blog/2010/07/07/2010-blueprint/</link>
		<comments>http://swissitweb.com/blog/2010/07/07/2010-blueprint/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:48:49 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Web Site Traffic]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=564</guid>
		<description><![CDATA[<br/>Online Marketing Blueprint &#8211; A Multimedia Guide to Growing Your Business Online From establishing a keyword strategy to leveraging social media to promote content online, this eBookconsolidates how-to videos, external resources and written sections to provide a multimedia learningexperience for every business. Click here to download the 2010 Blueprint in pdf format. (1015KB) Watch the [...]]]></description>
			<content:encoded><![CDATA[<br/><h2>Online Marketing Blueprint &#8211; A Multimedia Guide to Growing Your Business Online</h2>
<p>From establishing a keyword strategy to leveraging social media to promote content online, this eBookconsolidates how-to videos, external resources and written sections to provide a multimedia learningexperience for every business.<span id="more-564"></span></p>
<p><a href="http://www.swissitweb.com/pdf/2010OnlineMarketingBlueprint.pdf" target="_blank">Click here to download the 2010 Blueprint in pdf format.</a> (1015KB)</p>
<p>Watch the Blueprint video on Youtube:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/am_qweXPD-A&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/am_qweXPD-A&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Accelerate Your SEO</title>
		<link>http://swissitweb.com/blog/2010/05/27/accelerate-your-seo/</link>
		<comments>http://swissitweb.com/blog/2010/05/27/accelerate-your-seo/#comments</comments>
		<pubDate>Thu, 27 May 2010 22:25:11 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

		<guid isPermaLink="false">http://swissitweb.com/blog/?p=534</guid>
		<description><![CDATA[<br/>Accelerate Your SEO: Learn Ways To Rank Higher in Search Like Today&#8217;s Top 100 Multi-Channel Marketers. Thursday, May 20, 2010 by ON24 Accelerate your SEO Watch the above presentation in a separate Window. Click here to Download the above presentation &#8220;Accelerate your SEO&#8221; in PDF Format. Share on Facebook]]></description>
			<content:encoded><![CDATA[<br/><h2>Accelerate Your SEO:</h2>
<p>Learn Ways To Rank Higher in Search Like Today&#8217;s Top 100 Multi-Channel Marketers.</p>
<p><strong>Thursday, May 20, 2010 by ON24</strong></p>
<p><iframe src ="http://event.on24.com/clients/default/presentation/default.html?titlecolor=000000&#038;eventid=207503&#038;sessionid=1&#038;username=&#038;partnerref=&#038;format=wmaudio&#038;key=71AC71D1070B364748759EE9F12652C9&#038;text_language_id=en&#038;playerwidth=900&#038;playerheight=625&#038;silverlight=true&#038;eventuserid=35995129&#038;contenttype=A&#038;mediametricsessionid=32857655&#038;mediametricid=536260&#038;usercd=35995129&#038;mode=launch" width="630px" height="450px" scrolling="auto"></p>
<p>Accelerate your SEO</p>
<p></iframe><br />
<br/></p>
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<li><a href="http://event.on24.com/clients/default/presentation/default.html?titlecolor=000000&amp;eventid=207503&amp;sessionid=1&amp;username=&amp;partnerref=&amp;format=wmaudio&amp;key=71AC71D1070B364748759EE9F12652C9&amp;text_language_id=en&amp;playerwidth=900&amp;playerheight=625&amp;silverlight=true&amp;eventuserid=35995129&amp;contenttype=A&amp;mediametricsessionid=32857655&amp;mediametricid=536260&amp;usercd=35995129&amp;mode=launch" target="_blank">Watch the above presentation in a separate Window.</a></li>
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