swissitweb.com » SEM http://swissitweb.com/blog News & Web Design Updates Mon, 23 Aug 2010 15:59:49 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Transform Your Marketing http://swissitweb.com/blog/2010/08/23/transform-your-marketing/ http://swissitweb.com/blog/2010/08/23/transform-your-marketing/#comments Mon, 23 Aug 2010 15:59:49 +0000 editor http://swissitweb.com/blog/?p=605 Digital Word of Mouth: Let Customers Transform Your Marketing Complimentary 21-Page eBook Customer evangelism is one of the most affordable marketing channels; yet it provides some of the highest return on investment. More and more companies expand their reach thanks to the help of existing customers. Have You Let Your Customers Transform Your Marketing? Download [...]]]>

Digital Word of Mouth: Let Customers Transform Your Marketing Complimentary 21-Page eBook

Customer evangelism is one of the most affordable marketing channels; yet it provides some of the highest return on investment. More and more companies expand their reach thanks to the help of existing customers.

Have You Let Your Customers Transform Your Marketing?

Download the ebook to learn how word-of-mouth marketing has evolved online and how you can use these changes to your advantage. Ebook offered by HubSpot.

This ebook covers:

  • Case studies about the changing character of WOM
  • Ethical boundaries in the world of customer evangelism
  • Measurement tactics for successful word-of-mouth marketing
  • Opportunities to leverage customer evangelism

Click here to download.

]]> http://swissitweb.com/blog/2010/08/23/transform-your-marketing/feed/ 0 How to Legally Spy on Your Competition http://swissitweb.com/blog/2010/07/27/how-to-legally-spy-on-your-competition/ http://swissitweb.com/blog/2010/07/27/how-to-legally-spy-on-your-competition/#comments Wed, 28 Jul 2010 00:05:26 +0000 editor http://swissitweb.com/blog/?p=575 Sponsored by: Compete The original event was broadcast on: Date: Thursday, July 22, 2010 Time: 1:00 PM EDT Duration: 60-minutes Find out more about how to legally spy on your competition in a webinar that compete broadcasted on event 24. Click here to see the “Webinar” in a separate Window. Share on Facebook]]>
Sponsored by: Compete
The original event was broadcast on:
Date: Thursday, July 22, 2010
Time: 1:00 PM EDT
Duration: 60-minutes



Find out more about how to legally spy on your competition in a webinar that compete broadcasted on event 24.

Click here to see the “Webinar” in a separate Window.

]]> http://swissitweb.com/blog/2010/07/27/how-to-legally-spy-on-your-competition/feed/ 0 2010 Online Marketing Blueprint http://swissitweb.com/blog/2010/07/07/2010-blueprint/ http://swissitweb.com/blog/2010/07/07/2010-blueprint/#comments Wed, 07 Jul 2010 17:48:49 +0000 editor http://swissitweb.com/blog/?p=564 Online Marketing Blueprint – A Multimedia Guide to Growing Your Business Online From establishing a keyword strategy to leveraging social media to promote content online, this eBookconsolidates how-to videos, external resources and written sections to provide a multimedia learningexperience for every business. Click here to download the 2010 Blueprint in pdf format. (1015KB) Watch the [...]]]>

Online Marketing Blueprint – A Multimedia Guide to Growing Your Business Online

From establishing a keyword strategy to leveraging social media to promote content online, this eBookconsolidates how-to videos, external resources and written sections to provide a multimedia learningexperience for every business.

Click here to download the 2010 Blueprint in pdf format. (1015KB)

Watch the Blueprint video on Youtube:

]]> http://swissitweb.com/blog/2010/07/07/2010-blueprint/feed/ 0 Accelerate Your SEO http://swissitweb.com/blog/2010/05/27/accelerate-your-seo/ http://swissitweb.com/blog/2010/05/27/accelerate-your-seo/#comments Thu, 27 May 2010 22:25:11 +0000 editor http://swissitweb.com/blog/?p=534 Accelerate Your SEO: Learn Ways To Rank Higher in Search Like Today’s Top 100 Multi-Channel Marketers. Thursday, May 20, 2010 by ON24 Accelerate your SEO Watch the above presentation in a separate Window. Click here to Download the above presentation “Accelerate your SEO” in PDF Format. Share on Facebook]]>

Accelerate Your SEO:

Learn Ways To Rank Higher in Search Like Today’s Top 100 Multi-Channel Marketers.

Thursday, May 20, 2010 by ON24



]]> http://swissitweb.com/blog/2010/05/27/accelerate-your-seo/feed/ 0 How to create effective Pay-Per-Click Campaigns http://swissitweb.com/blog/2009/04/01/how-to-create-effective-pay-per-click-campaigns/ http://swissitweb.com/blog/2009/04/01/how-to-create-effective-pay-per-click-campaigns/#comments Wed, 01 Apr 2009 18:24:54 +0000 editor http://swissitweb.com/blog/?p=311 In contrast, with pay-per-click (PPC) your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section of search results. There is no charge when someone clicks your organic listing, but you are charged every time someone clicks your PPC listing. PPC listings are typically designated as sponsored [...]]]>

In contrast, with pay-per-click (PPC) your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section of search results. There is no charge when someone clicks your organic listing, but you are charged every time someone clicks your PPC listing. PPC listings are typically designated as sponsored listings and appear above and to the right of the organic results.

Regardless of your SEO success you should also use PPC as a primary method to promote your Web site.

If you think of the search results page as a piece of real estate, a powerful strategy is to get your Web site onto that piece of property as many times as you can.

The largest and most popular PPC advertising platform is Google AdWords, but competitive platforms are available through Yahoo Search Marketing and MSN adCenter.

The most common form of targeting is geo-targeting, which allows you to display your PPC ads in specific geographical regions. It’s especially effective for regional businesses and can be used as a strategy to test various regional markets.

Another popular form of targeting is called dayparting, which involves showing you PPC ads only during specific times of the day or week.

Writing effective ad copy means using compelling language that separates your ads from the competition, entices people to click, and contains a high conversion rate.

Keep in mind that you will be charged for all clicks in real time.

]]> http://swissitweb.com/blog/2009/04/01/how-to-create-effective-pay-per-click-campaigns/feed/ 2 Business Networking Sites: Links and Articles http://swissitweb.com/blog/2009/03/29/business-networking-sites-links-and-articles/ http://swissitweb.com/blog/2009/03/29/business-networking-sites-links-and-articles/#comments Sun, 29 Mar 2009 19:51:11 +0000 editor http://swissitweb.com/blog/?p=284 I get asked almost every day, about online marketing, search engine optimization and on how to improve web site rankings. Most website owners don’t even know what all those terms mean, but our society is so online driven that we hear new terms and words through friends and media daily. More surprisingly website owners don’t [...]]]>

I get asked almost every day, about online marketing, search engine optimization and on how to improve web site rankings. Most website owners don’t even know what all those terms mean, but our society is so online driven that we hear new terms and words through friends and media daily.

More surprisingly website owners don’t realize, that if you want a professional to help you gain positions in your rankings and create incoming traffic to your website, that the cost can be up to triple the cost of your website.

In fact the cost of creating a website is only a fraction of the search engine optimization cost. A SEO professional will estimate you the cost of website optimization from $4000 to $5000 a month. Of course this cost depends on the size of your website.

There are companies that offer advice and recommendations starting from $200-$400 a month. This cost is very reasonable if you’re a small business and you’re depending on online sales. I’d say this is rather an indispensable service.

For smaller business owners who don’t want to invest in such services, but rather, as I call them, DIY (do it yourself) I collected a list of business networking sites.

This is if you’re serious about your business and about putting your name out there, than you’ll have to spend some major time networking.

I’m sure you’re then quickly realize why professionals are charging these amounts of money for their services.

Most of these sites offer more articles and links at the bottom to further information or related topics, so make sure to scroll to the end of the article.

Links:

List of social networking websites

Wikipedia the Free online Encyclopedia is offering a list of social networking websites.

Social networking sites dos and don’ts

CNN and careerbuilder.com wrote an article about dos and don’ts for social networking sites. They explain what potential employers are looking for.

50 Social Sites That Every Business Needs a Presence on

InsideCRM did a research about how websites help your company, advertise recruit and more…

There is a list about Social-Media/Social-Bookmarking Sites, Professional-Networking Sites, Niche Social-Media Sites, General Social-Media Sites, Job Sites.

A complete List of business Networking Websites for CEO’S and Entrepreneurs

You’ll find a list of the most famous Business-Media, Business Online Networking Sites.

The Top Websites to Find Freelance Work Online

Find Freelance Work

11 Business Networking Sites Suited for Online Reputation Management and SEO

This site includes links and some more information about SEO and online reputation.

Use Social Networking Sites to Find Jobs : Career Networking and Business Networking Sites

This site offers links divided by business category and what to do once you signed up plus tons of more links to tips and information.

10 Social Networks for Entrepreneurs

More links for entrepreneurs.

Articles:

Online Business Networking

About.com offers tons of articles and information. If you are a DIY (do it yourself) you should read this article.

How to use social networking sites to boost business

Social media marketing is a fast-growing innovation, tapping into the rising influence of user-generated communities such as blogs, wikis, networking, and bookmarking sites.

Are Social Networking Sites Useful for Business?

To get the most out of social networking sites, small companies should look past the hype, set concrete business goals, then start experimenting.

Nine Ways to Build Your Own Social Network

TechCrunch is offering an article about ways to build your own network.

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