Creating community such as a blog or forum on your Web site is one of the most effective ways to keep your content fresh, while helping to establish your site as an authority for your given area of business. Starting a community is easy and inexpensive.
A blog is an online journal or diary that is frequently updated by an author and typically allows readers to interact by providing comments after each blog is published. Regardless of what kind of Web site you own, having a blog is a good idea. First, a blog provides real search-engine-optimization benefits through controlled content creating and user generated content via user comments. A blog helps to establish you as an expert. As an expert, other Web sites will link to your content, which helps to improve your search-engine ranking, and blogs are sticky.

Unlike a blog, a community forum is a discussion board where members and forum moderators interact by posting questions and answers and discussing common problems.

Having a forum on your Web site allows you to understand more about your visitors by reading the conversations and discussions between them.

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