From Prospect to Evangelist: Optimizing Relationships with Social Media

Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?

Do you know what are the best tools to identify brand evangelists and industry influencers? What if you lose important customer contact information from your Facebook fan page or LinkedIn account?

HubSpot, oneforty and Backupify unite in this ebook to walk you through the process of generating prospects and turning them into evangelists.

In this 27-page eBook, you will learn:

  • How to generate leads in the first place
  • How to efficiently monitor conversations and brand mentions
  • What tools to use for rewarding advocates
  • How to manage & document your conversations on social media

Download the Prospect-to-Evangelist eBook! here or from Hubspot directly.


Who’s Blogging What?

Organizations that blog regularly attract 55% more website visitors. So, what are you waiting for? Are you wondering how to get your staff organized and involved? This complimentary 24-page curated ebook, written by four business blogging experts and including case studies, will help you get your efforts off to a better start in 2011.

The Better Business Blogging in 2011 ebook covers:

  • How to market your blog in 35 different ways
  • How to blog with search engines in mind
  • How to use social media to find new readers
  • How to recruit guest bloggers for your business blog
  • How to learn from case studies of social media savvy organizations

Download Your Complimentary Copy Now!

Ebook offered by HubSpot.

We also thought you might be interested in these free resources that cover blogging for business:

Navigate your Route to Interactive Marketing Success

Are you able to deliver the most compelling message to each person at the right time, in the most effective channel?
Relevant, highly personalized, marketing campaigns across all on and offline channels – that’s what Interactive Marketing is all about.
You may have already taken some steps in the right direction, but the road to Interactive Marketing can be rocky and often ever-changing. And although there is no single roadmap to get there, the destination is clear: engaging, personal marketing driven by customer behavior that builds lifetime relationships, improves your marketing results and reduces costs.

Download “The Interactive Marketing eBook: It’s All About the Journey”, the first piece in a new content series developed to help you move along your path to Interactive Marketing success.

EBook offered by UNICA.

25 Essentials For Exceptional Email Campaigns

Are you overlooking some of the “essentials” necessary for success in today’s complex email marketing world?

Today’s savvy marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face.

There’s a lot at risk for those who don’t follow the essential rules of email engagement – from undelivered emails and missed sales opportunities, to blacklisting and beyond.

Reduce those risks and conquer email marketing challenges with fundamental best practices that will help you get the most from your email marketing efforts. Let the 25 Essentials for Exceptional Email Campaigns be your guide to better email marketing ROI.

Download our Free Guide: 25 Essentials for Exceptional Email Campaigns now

EBook offered by LYRIS

A Guidebook to Small Business Success!

30 things you can do today to start seeing results tomorrow!

Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes
a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line.

Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own.

But with the right focus, you can become that specialized marketing department. You can get leads flowing in the door all by yourself…even though it will require a little bit of work up front. Invest some time in educating yourself on simple marketing strategies and resources. You will discover a whole new level of business growth you never thought possible.

Nobody’s asking you to get a graduate degree in marketing. If you can become proficient in a few simple areas, you will be well on your way to success.

We’ve put together a resource guide with the most important things you can be doing to grow your small business, starting right now! Don’t try to implement all of these steps at once… that would be way too overwhelming. Take them one step at a time and build as you go. Just choose a few of the strategies you want to work on now and start there.

Then, little by little, you’ll build up your marketing efforts until you can just sit back and watch the sales come rolling in.

Let’s get to it!

Download complementary ebook today!

Transform Your Marketing

Digital Word of Mouth: Let Customers Transform Your Marketing Complimentary 21-Page eBook

Customer evangelism is one of the most affordable marketing channels; yet it provides some of the highest return on investment. More and more companies expand their reach thanks to the help of existing customers.

Have You Let Your Customers Transform Your Marketing?

Download the ebook to learn how word-of-mouth marketing has evolved online and how you can use these changes to your advantage. Ebook offered by HubSpot.

This ebook covers:

  • Case studies about the changing character of WOM
  • Ethical boundaries in the world of customer evangelism
  • Measurement tactics for successful word-of-mouth marketing
  • Opportunities to leverage customer evangelism

Click here to download.