Creating well-written, original content is absolutely critical to your long-term search-engine-optimization success. Content is what visitors use to determine value and one of the primary factors that search engines use to rank you Web site. Whether your Web site ends up on the first page or the one-hundredth page of Google largely depends on the quality and relevance of your content.
When you write content, you must avoid duplicate content. Duplicate content occurs when your Web site contains content that already exists on the World Wide Web. If you feel that you do not have time to build large amounts of unique content, you can employ tools on your Web site, such as user reviews, that allow for user-generated content. User-generated content allows your content to remain fresh, which is one of the factors search engines use to rank one Web site over another with similar authority.
Fortunately, tools such as Copyscape are available that help you avoid and prevent duplicate content issues.
You should also use proper keyword density throughout each page of your Web site. First, you want to optimize each page of your Web site for no more than one or two target keywords, while at the same time making sure that you do not inadvertently repeat non-target keywords.
When drafting your content you can use a powerful content-creating principal called latent semantic content, which involves using keywords very similar to your target keywords to enhance the theme and relevance of your page.
